Financial Sense History & Mission

Financial Sense® Mission Statement

The mission of Financial Sense is to give each investor, no matter their income, net worth, or level of financial expertise, a greater understanding of the markets.

Purpose of Financial Sense®

Financial Sense's primary focus is the financial education of the investing public. It is our goal to provide a forum in which a variety of perspectives about the markets and the economy flourishes, so that our visitors & readers have access to a well-rounded body of financial information. Often, the views, perspectives, and information presented on Financial Sense differ from those presented in "mainstream" media; often they even differ from those of the Financial Sense staff and that of its parent entity, PFS Group. In our opinion, such a variety of opinions can lead to some very productive, lively, and educational debate of ideas that enhances the education of our visitors and readers.

History of Financial Sense®

Financial Sense online (FS), with its free market perspectives, editorials and specialized resource news and links, and Financial Sense Newshour (FSN), with its free weekend interviews with some of today's top financial thinkers, represent Jim Puplava's commitment to providing excellent educational financial resources to all investors. He feels that the investment community has given him a wonderful living since 1985 and he is grateful for the trust of his readers, listeners, and clientele. Financial Sense is his way of giving back to that community. That's why PFS Group publishes Financial Sense daily and Financial Sense Newshour weekend content to the public without cost.

Financial Sense Newshour (FSN)

Financial Sense Newshour began in 1987 with Financial Sense Talkradio, a local investment program that was Jim Puplava's first experience with broadcast media. At that time, Jim would take live calls from listeners who asked him questions about how to deal with their financial questions and challenges.

After seven years in radio, he spent a year as a financial anchor of a local television station in San Diego. He devoted a part of each television broadcast to "pocketbook news," a popular feature where he would present a smart investment or budgeting idea. After completing his contract with the television station, Jim returned to radio where he felt he could reach and help more investors.

In 2002, Jim left local daily talk radio and began broadcasting to a worldwide audience on the Internet with radio veteran Bill Hergonson as Jim's announcer and producer. John Loeffler (with the creative help of his wife, Carol), of Steel on Steel Productions, joined the FSN team in 2004 to take over the roles of announcer and producer.

Financial Sense Newshour has steadily grown from a one-hour to a three-hours-plus broadcast that includes interviews with financial experts, Jim's personal perspective on the markets and current "hot topics," Jim's responses to questions from listeners, and a review of the weekly FSN poll results (not to mention the addition of snippets of comic relief!).

Tony Allison, FSN Producer, helps Jim set up his interviews with weekly guests from every discipline and investment profession. John Loeffler of Steel on Steel Productions, with his 20+ years in broadcast media, brings excellence to the production. Glen Meyer of Exact Sound Productions provides the sound engineering that allows us to publish to the web and to podcast.

All topics and guests on the Financial Sense Newshour program are at the sole discretion of Jim Puplava; no guests receive or pay remuneration to be on the program.

Submit a suggestion for an FSN topic or guest

Financial Sense Website (FS)

Jim's wife, Mary, was the heart of FS for nearly 10 years. In 1997, as the Internet started to take off, Mary, a web development novice, developed a "barebones" online version of Financial Sense from a friend's template software. At first, the site was just a posting of Jim's Financial Sense Talkradio schedule. Then in November 1999, Jim began to publish a "Perspectives Series" to the site; his first article was about the overvalued stock market, particularly the technology sector. He immediately followed this series with his signature series, "The Perfect Financial Storm," and the rest is history.

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