Financial Sense® Site Statistics
Audience
Financial Sense® attracts a broad readership, from financial industry professionals, to academics, to high net worth individuals, to laypersons with a love of the market. All these readers share a common interest in contrarian investment thinking, and many are longtime investors in areas such as energy and precious metals, as well as other commodities. Many either manage assets professionally, or are highly involved in the trading of their own assets, whether on their own or through the use of a professional money manager.
Since Financial Sense is intended to be an educational resource, rather than a marketing tool, the site itself is not actively marketed. This means that all visitors to the site are self-selected as those with high interest in the areas mentioned above.
Despite the decision to rely on "viral" marketing as opposed to "active" marketing, the site attracts a significant, very loyal, readership: nearly 15% of the site's readers have visited the site more than 201+ times; over 45% of the site's traffic is direct. In addition, over 2,800 other websites link to the Financial Sense site, and the site's traffic rank is usually between 20,000 and 11,000 overall.
Audience Demographics
Quantcast Audience Statistics
Google Analytics Audience Statistics
For the month of December 2011
- Visitors represented 190 countries, with the United States, Canada, Australia, the United Kingdom, Australia, Germany, India, the Netherlands, Sweden, Singapore, and Switzerland having the top 10 representation, in that order. In the United States, the majority of visitors were from California, followed by Texas, New York, Florida, Illinois, Washington, Pennsylvania, Colorado, Ohio, and North Carolina.
- Visitors primarily read the site in English, although they also translated it into over 100 other languages, with German, Dutch, French, Swedish, Spanish, Italian, Chinese, Polish, and Russian being the rest of the top 10 languages.
Visitor Data
Quantcast Visitor Statistics
Traffic History
Google Analytics Visitor Statistics
For the month of December 2011
- The site attracted 288,846 unique visitors
- Highest-traffic days were Thursdays and Fridays
- Visitors looked at an average of 2.24 pages
- Visitors spent an average of over 3 minutes on the site
- New visitors to the site represented almost 30% of the site's traffic
Visitor Technology Specifications
Google Analytics Visitor Tech Specs
For the month of December 2011
Browser: Internet Explorer 43%, Firefox 25%, Safari 18%, Chrome 1%
Operating System: Windows 75%, Macintosh 15%, Mobile Devices 8%, Linux 1.5%
Flash Version: 11.1 r102 43.41%, 10.3 r183 9%, 11.0 r1 8%, 10.1 r102 6.5%
Java Support: 82% enabled for Javascript
Content Popularity
Google Analytics Page Rankings (Main Pages)
For the month of December 2011
