Consumer Sentiment Sees Significant Improvement
The University of Michigan Consumer Sentiment Index preliminary number for September came in at 79.2, which is the best reading since May's 79.3. For a higher number, we have to go back prior to the Great Recession to October 2007, the month the S&P 500 hit its all-time high. The Briefing.com consensus was for 73.5.
See the chart below for a long-term perspective on this widely watched index. Because the sentiment index has trended upward since its inception in 1978, I've added a linear regression to help understand the pattern of reversion to the trend. I've also highlighted recessions and included real GDP to help evaluate the correlation between the Michigan Consumer Sentiment Index and the broader economy.
To put today's report into the larger historical context since its beginning in 1978, consumer sentiment is about 7% below the average reading (arithmetic mean), 6% below the geometric mean, and 7% below the regression line on the chart above. The current index level is at the 33rd percentile of the 417 monthly data points in this series.
The Michigan average since its inception is 85.4. During non-recessionary years the average is 87.9. The average during the five recessions is 69.3. So the latest sentiment number of 79.2 puts us above the midpoint (78.6) between recessionary and non-recessionary sentiment averages. To be precise, we're 9.9 points above the recession average and 8.7 points below the non-recession average.
The indicator can be somewhat volatile. For a visual sense of the volatility here is a chart with the monthly data and a three-month moving average.
For the sake of comparison here is a chart of the Conference Board's Consumer Confidence Index (monthly update here). The Conference Board Index is the more volatile of the two, but the broad pattern and general trends are remarkably similar to the Michigan Index.
And finally, the prevailing mood of the Michigan survey is also similar to the mood of small business owners, as captured by the NFIB Business Optimism Index (monthly update here).
The trend in sentiment since the Financial Crisis lows had been one of slow improvement, but it topped out in February of last year at 77.5 and plunged to an interim low of 55.7 in August 2011. The 79.3 peak in May and preliminary 79.2 this month is encouraging, especially on the threshold of the presidential election and uncertainty about the "fiscal cliff".
Source: Advisor Perspectives
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