This article aims to counter claims that gold is overvalued by summarizing the views of those who believe gold is going much higher. By looking at history, supply, and demand, this article points out why the gold market is unique, and why it will- someday- become the ultimate, or "last," bubble. This article also seeks to remind people about one of the more understudied lessons in investing: that of learning to hang on tighter and tighter as price moves higher and higher. Because as the cliche goes, "there ain't no fever like gold fever."