Rob Franek, Senior Vice President-Publisher at The Princeton Review, is the company's chief expert on education and college issues. Over his 22-year career, he has served as a college admissions administrator, test prep teacher, author, and lecturer. He is lead author of The Princeton Review's annual books, The Best 379 Colleges and Colleges That Pay You Back:The 200 Best Value Colleges and What It Takes to Get In. He is also co-author of If The U Fits: Expert Advice on Finding the Right College and Getting Accepted
As Publisher at The Princeton Review, Rob visits more than 50 colleges a year and oversees the company's line of 150 titles from best-selling test-prep guides to college- and graduate school-related books. He directs the annual surveys of college administrators and of college, business school, and law school students upon which the well-known Princeton Review rankings and rating scores are based. Rob also gives dozens of presentations a year on education and college issues to audiences of teachers, parents, and students. At the National Association for College Admission Counseling (NACAC)'s conferences, he has been lead moderator on panels that have drawn "standing room only" audiences. He has also delivered keynote addresses at regional and state conferences.