Financial Sense® Site Statistics


Financial Sense® attracts a broad readership, from financial industry professionals, to academics, to high net worth individuals, to laypersons with a love of the market. All these readers share a common interest in contrarian investment thinking, and many are longtime investors in areas such as energy and precious metals, as well as other commodities. Many either manage assets professionally, or are highly involved in the trading of their own assets, whether on their own or through the use of a professional money manager.

Since Financial Sense is intended to be an educational resource, rather than a marketing tool, the site itself is not actively marketed. This means that all visitors to the site are self-selected as those with high interest in the areas mentioned above.

Despite the decision to rely on "viral" marketing as opposed to "active" marketing, the site attracts a significant, very loyal, readership: nearly 15% of the site's readers have visited the site more than 201+ times; over 45% of the site's traffic is direct. In addition, over 2,800 other websites link to the Financial Sense site, and the site's traffic rank is usually between 20,000 and 11,000 overall.

Audience Demographics

Quantcast Audience Statistics

Google Analytics Audience Statistics

For the month of May 2018

  • Visitors represented 204 countries, with the United States, Canada, the United Kingdom, Turkey, Australia, Germany, India, Singapore, Switzerland, and Sweden having the top 10 representation, in that order.
  • In the United States, the majority of visitors were from Illinois followed by Kansas, California, Massachusetts, New York, Texas, Florida, Virginia, Pennsylvania, and Washington.
  • Visitors primarily read the site in English, although they also translated it into over 143 other languages, with German, Dutch, Swedish, French, Spanish, Italian, Chinese, Polish, Russian and Portuguese being the rest of the top 10 languages.

Visitor Data

Quantcast Visitor Statistics

Traffic History

Google Analytics Visitor Statistics

For the month of May 2018

  • The site attracted 59,304 unique visitors
  • Highest-traffic days were Wednesdays and Fridays
  • Visitors looked at an average of 2.11 pages
  • Visitors spent an average of two and a quarter minutes on the site
  • New visitors to the site represented 38% of the site's traffic

Visitor Technology Specifications

Google Analytics Visitor Tech Specs

For the month of May 2018

Browser: Safari 42%, Chrome 27%, Internet Explorer 17%, Firefox 6%, Edge 4%

Operating System: Windows 44%, Linux 25%, iOS 15%, Macintosh 7%, Android 7%

Content Popularity

Google Analytics Page Rankings (Main Pages)

For the month of May 2018

  1. Home
  2. Podcast
  3. Metals
  4. Editorials
  5. Storm Watch
  6. Login
  7. Subscribe
  8. Markets
  9. Economy
  10. Contributors