Audience
Financial Sense® attracts a broad readership, from financial industry professionals, to academics, to high net worth individuals, to laypersons with a love of the market. All these readers share a common interest in contrarian investment thinking, reading and researching about the markets and the economy, and many are longtime investors in a wide range of areas. Many either manage assets professionally, or are highly involved in the trading of their own assets, whether on their own or through the use of a professional money manager.
Despite the decision to rely on "viral" marketing as opposed to "active" marketing, the site attracts a significant, very loyal, readership: nearly 15% of the site's readers have visited the site more than 201+ times; over 45% of the site's traffic is direct. In addition, over 2,800 other websites link to the Financial Sense site, and the site's traffic rank is usually between 20,000 and 11,000 overall.
Audience Demographics
Google Analytics Audience Statistics
- Visitors represented 204 countries, with the United States, Canada, the United Kingdom, Turkey, Australia, Germany, India, Singapore, Switzerland, and Sweden having the top 10 representation, in that order.
- In the United States, the majority of visitors were from Illinois followed by Kansas, California, Massachusetts, New York, Texas, Florida, Virginia, Pennsylvania, and Washington.
- Visitors primarily read the site in English, although they also translated it into over 143 other languages, with German, Dutch, Swedish, French, Spanish, Italian, Chinese, Polish, Russian and Portuguese being the rest of the top 10 languages.
Visitor Data
Traffic History
Google Analytics Visitor Statistics
- The site typically attracts around 60,000 unique visitors per month
- Highest-traffic days are Wednesdays and Fridays
- Visitors looked at an average of 2.11 pages
- Visitors spent an average of two and a quarter minutes on the site
- New visitors to the site represented 38% of the site's traffic